There are millions of social conversations happening about brands every day across social media sites — and more and more of these conversations are from customers with questions and concerns. In fact, Gartner estimates that by 2020, 90% of brands will be utilizing social media for customer service.
In today’s customer-obsessed marketplace, customer service interactions are now some of the most critical touch points an organization has with its customers. Which means measurements like Customer Satisfaction (CSAT) scores are increasingly important — all while high scores are ever harder to come by.
Corporate emphasis on customer experience is growing, so much so that customer experience is now being referred to as the ‘new marketing.’ Which is why customer service interactions are now some of the most critical touch points a company has with its customers.
Interactions Intelligent Virtual Assistant seamlessly combines artificial intelligence and human understanding to provide superior accuracy. Watch this short video to learn how our solution can dramatically improve the customer experience across all customer care channels.
As we’ve discussed in the past, artificial intelligence and speech recognition are enabling technologies that help and assist humans. For Interactions, this means enabling enterprises to communicate better with their customers and improve the customer experience. AI is here to help and assist humans, not to replace us and our jobs.