With over 20 years experience in technology start-ups, Jane specializes in bringing innovative offerings to market. Combining an engineering background with extensive product management and marketing experience, Jane has focused her career on helping early stage and disruptive companies succeed. As SVP of Marketing, Jane is responsible for product and go-to-market strategy, corporate brand and communications. Jane and her team focus on advancing Interactions mission to create a universally accurate, conversational “Interface of Things” for a wide range of devices, and furthering adoption of the company’s award-winning Intelligent Virtual Assistants. Before joining Interactions in 2013, Jane was Director of Marketing at Care.com. Prior to that, Jane worked as Senior Product Manager at TripAdvisor.
Over the past few months, virtual assistants have quickly become a topic of conversation for C-level executives, engineers and brand managers alike. While the first generation of these chatbots — or whatever form the assistant took — may have frustrated consumers and pained marketers, they’ve more recently become a growing aspect of a brand’s customer experience.
No matter who you talk to, it’s pretty clear at this point that artificial intelligence (AI) is here to stay. The question, then, is what the future with AI looks like. At Interactions, we firmly believe that the future is brighter with AI, specifically when AI and humans work together.
There was a point when the term AI conjured thoughts of Terminator and murderbots that took over the world. Today, there’s a resurgence of the term, but times have changed. Now, for many people, the initial image is that of helpful appliances, friendly robots, self-driving cars, wearables, and automated dog walkers.
Hold onto your hat — Black Friday, and its companion shopping day extension, Cyber Monday, are here again. We begin our official rush to the stores and internet to secure the best possible present for each person on our lists. But along with that come the inevitable headaches of shopping, long lines and crowds.