Jay Wolcott, VP of Social Media Engagement Product, is the Founder of Digital Roots - Interactions AI-enabled Social Media Engagement Platform. Wolcott launched Digital Roots in 2009 with a clear vision to provide the most advanced social media engagement and insights platform and has since grown the platform to support some of the world’s largest brands and most progressive social media operations.
The number of conversations that are happening about brands across social media channels is increasing on a daily basis. Learn the major challenges of social customer care, how to move from passive to proactive engagement, tips for finding the right social management tool and more.
There are millions of social conversations happening about brands every day across social media sites — and more and more of these conversations are from customers with questions and concerns. In fact, Gartner estimates that by 2020, 90% of brands will be utilizing social media for customer service.