Lauren is a content marketing professional with experience in digital and social marketing. As a Content Marketing Specialist at Interactions, she assists with content creation and social media strategy. Lauren holds a BA in Journalism from Northeastern University.
We all know the important role social media plays for both B2B and B2C companies. Aside from posting and engaging with followers, social media also allows for a behind-the-scenes look into what your customers are really thinking -- if you know where to look for it.
Constant Contact, an email marketing company, needed a way to streamline their customer service queue. With an Intelligent Virtual Assistant from Interactions, Constant Contact is now able to personalize and collect valuable insight from each customer.
While artificial intelligence is changing our world in ways we never thought possible, but it also has somewhat of a creepy reputation. Many companies struggle to find the line between what consumers find creepy and what they find helpful, which makes it hard to implement AI in a beneficial way.
While robots aren’t about to take over the world, it sometimes feels like big brother is watching over us in the shape of a round plastic object named Alexa or Google. We asked consumers to weigh in: what’s the creepiest encounter you’ve ever had with AI?
Omnichannel is an increasingly popular buzzword in the customer care industry. There are many vendors that claim to offer omnichannel solutions — but what does this really mean? In this short video, we sat down with Priyanka Tiwari, Senior Product Marketing Manager, to find out exactly what you need to know about omnichannel to make informed decisions.
We talk a lot about the future of customer care and modernizing your customer care strategy. But what exactly does this mean? How can you tell if your customer care strategy is ready for the future? When building your customer care strategy, here are 4 important things to understand about modern consumers — who they are and what appeals to them.
Increasingly, the customer care industry is teaming up with technology to focus on delivering seamless and effortless customer experiences. But our industry often promises a better omnichannel experience and improvements to the customer journey, while in reality, many companies fail to deliver.