Lauren is a content marketing professional with experience in digital and social marketing. As a Content Marketing Specialist at Interactions, she assists with content creation and social media strategy. Lauren holds a BA in Journalism from Northeastern University.
In today’s digital age, customers expect brands to offer customer care whenever they want, wherever they want and on the channel of their choice. Learn what experts have to say on various industry topics such as omnichannel, AI, Intelligent Virtual Assistants and self-service.
In a recent research report on customer effort, Interactions found that customers simply aren’t willing to spend a lot of time getting their issues resolved. That’s why brands today need to design a modern customer care strategy that not only addresses their customers needs, but also removes effort and frustration.
In an age where technology is constantly improving consumers’ daily lives, companies are also ready for a tech helper. However, the personal virtual assistants that the public knows and loves – Amazon’s Alexa or Apple’s Siri – are not in line with what the business sector requires. The answer to business-to-consumer needs? Intelligent Virtual Assistants (IVAs).
Intelligent Virtual Assistants (IVAs) are typically used by enterprise businesses to effectively communicate with their customer base and provide highly functional self-service. With IVAs, customers receive both a personal and human experience. They can speak in their own words and be understood, regardless of accent and background noises, across all channels.