Megan is a content copywriter with experience in retail and technology industries. At Interactions, she is responsible for communicating industry news and product offerings across digital and social channels. Megan holds a BS in Marketing from Northeastern University.
We conducted a survey to look at customer preferences and tendencies when booking and managing travel, especially in urgent situations, and how Conversational AI and self-service can best support customers when these manic situations happen. The survey that we conducted had more than 1,700 participants that were either business or leisure travelers. See what we found.
Although traditionally they may seem unrelated, marketing and your customer care strategy actually have a lot in common-- the biggest thing being your customers. As a marketer it’s important to be involved in every part of your customer’s experience with a brand, as any point of contact can have a major impact on future revenue and customer retention.