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About the Author

Megan Haas

Megan is a content copywriter with experience in retail and technology industries. At Interactions, she is responsible for communicating industry news and product offerings across digital and social channels. Megan holds a BS in Marketing from Northeastern University.

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3 Reasons Why Marketing is Important to Your Customer Care

Although traditionally they may seem unrelated, marketing and your customer care strategy actually have a lot in common-- the biggest thing being your customers. As a marketer it’s important to be involved in every part of your customer’s experience with a brand, as any point of contact can have a major impact on future revenue and customer retention.

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