McCall is a Product Marketer with experience working in technology and healthcare industries. At Interactions, she manages the development of messaging and supports sales and the product teams. She has a BS in Finance from Bryant University.
Embarking on a digital transformation journey is no easy feat. CIOs best understand the complexity of legacy technologies, the transformation of business outcomes, and modernization current customer experience channels, and therefore have a key role in improving CX for their organizations.
The Peak-End Rule is a scientifically-backed rule that people only remember intense moments and the end of an experience. If people only recall these intense moments of an experience, what does that mean for companies focused on their customer’s experience? Learn more in our blog.