McCall Peltier

About the Author

McCall Peltier

McCall is a Product Marketer with experience working in technology and healthcare industries. At Interactions, she manages the development of messaging and supports sales and the product teams. She has a BS in Finance from Bryant University.

Peak-End Rule in CX

Blog

What’s the Peak-End Rule and Why It Matters in CX?

The Peak-End Rule is a scientifically-backed rule that people only remember intense moments and the end of an experience. If people only recall these intense moments of an experience, what does that mean for companies focused on their customer’s experience? Learn more in our blog.

Success Based Pricing Model Banner

Blog

Success-Based Pricing Model: What does it really mean?

Learn about the types of pricing models that are common for Conversational AI Vendors, and what you can infer about the different vendors based on the models they use.

Give Customers Control of their Finances with an IVA

Blog

Give Customers Control of their Finances with an IVA

When implementing an AI application for banking customers, it's important to do so in a way that puts the customer first. Read our blog to learn what features and design elements need to be present in order to deploy an IVA that gives customers true control over their finances.

3 Ways to Increase Restaurant Sales with Conversational AI

Blog

Three Ways to Increase Restaurant Sales with Conversational AI

Finding room in your restaurant budget for Conversational AI can be difficult, but learning about the copious economic benefits may have you singing a different tune. See how Conversational AI can maximize your sales.

Generational_Customer_Preferences

Blog

Texting vs. Voice: How Generational Differences Shape Customer Engagement Strategy

We all know that consumer demographics matter when it comes to buying behavior and effective marketing tactics. But did you realize that age has a significant effect on how a person wants to interact with brands they love? Read the results to a survey to learn about differences in generational preferences.

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