McCall is a Product Marketer with experience working in technology and healthcare industries. At Interactions, she manages the development of messaging and supports sales and the product teams. She has a BS in Finance from Bryant University.
When implementing an AI application for banking customers, it's important to do so in a way that puts the customer first. Read our blog to learn what features and design elements need to be present in order to deploy an IVA that gives customers true control over their finances.
We all know that consumer demographics matter when it comes to buying behavior and effective marketing tactics. But did you realize that age has a significant effect on how a person wants to interact with brands they love? Read the results to a survey to learn about differences in generational preferences.