McCall is a Product Marketer with experience working in technology and healthcare industries. At Interactions, she manages the development of messaging and supports sales and the product teams. She has a BS in Finance from Bryant University.
We all know that consumer demographics matter when it comes to buying behavior and effective marketing tactics. But did you realize that age has a significant effect on how a person wants to interact with brands they love? Read the results to a survey to learn about differences in generational preferences.