McCall Peltier

About the Author

McCall Peltier

McCall is a Product Marketer with experience working in technology and healthcare industries. At Interactions, she manages the development of messaging and supports sales and the product teams. She has a BS in Finance from Bryant University.

Generational_Customer_Preferences

Blog

Texting vs. Voice: How Generational Differences Shape Customer Engagement Strategy

We all know that consumer demographics matter when it comes to buying behavior and effective marketing tactics. But did you realize that age has a significant effect on how a person wants to interact with brands they love? Read the results to a survey to learn about differences in generational preferences.

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