Tara is a content marketing professional with experience in digital and social marketing. As the Manager of Content Marketing at Interactions, she is responsible for the overall content development and social media strategy at Interactions. Tara holds a BA in International Relations from the University of San Diego and an MBA from Northeastern University.
At Interactions, we talk a lot about how Intelligent Virtual Assistants have real, tangible benefits for brands -- from increasing customer satisfaction, to reducing costs and improving overall efficiency. But you don’t have to take our word for it. Here are stories from three Interactions customers.
With more channels than ever to communicate with brands, what prompts one consumer to pick up a phone, while others head to social media to engage with a brand? In this webinar, we'll cover new research that uncovers data about consumer channel preferences, and how you can incorporate this into your 2019 customer care strategy.
As brands continue to focus on improving the customer experience, incorporating automation into customer interactions is becoming more and more important. That’s why technologies such as chatbots and Intelligent Virtual Assistants (IVAs) continue to gain popularity.
As customer care channels continue to evolve and expand, there’s been a lot of debate about which channels customers actually prefer to interact with brands. The issue of channel choice is often complicated and depends on factors such as the company consumers are trying to contact, and the complexity of the issue the consumer is trying to resolve.
Utility customers want to have their customer care issues resolved quickly and easily, but traditional automated systems limit customers to a specific path. Listen to this on-demand webinar and hear leaders from TXU Energy and Westar Energy discuss their decision to switch to an Intelligent Virtual Assistant.