Tara is a content marketing professional with experience in digital and social marketing. As the Manager of Content Marketing at Interactions, she is responsible for the overall content development and social media strategy at Interactions. Tara holds a BA in International Relations from the University of San Diego and an MBA from Northeastern University.
There are a lot of considerations that go into developing a persona for your Intelligent Virtual Assistant. How do you set your IVA apart? Should you name your IVA? How do you know that you got it right? We’re answering these common questions — and more — that companies often has as they begin to develop personas for their automated customer care solutions.
As one of the first companies in the collections industry to deploy an Intelligent Virtual Assistant, Enhanced Resource Centers (ERC) has worked closely with Interactions to build a solution designed to engage with consumers in self-service naturally and conversationally. Watch this interview with Marty Sarim, CEO to learn more.
As customer preferences continue to evolve and care channels such as chat become more widely used, there is sometimes a perception among companies that voice is becoming less important. This couldn’t be further from the truth, however, as studies have shown that voice is still king in customer care. And while this certainly refers to the fact that customers are still calling into customer care centers at overwhelming numbers, it also refers to the fact that voice and speech are becoming even more important in applications across other customer care channels as well.
When it comes to customer care, the possibilities for applying artificial intelligence to increase efficiency, lower costs and improve the customer experience seem infinite. The question that most companies are facing is not whether they should incorporate AI, but how. Not all AI is created equal — and for the purposes of customer care, there are actually some specific characteristics that it’s important to make sure your solution has.
Artificial intelligence has proven it is more than just a buzzword – it is here to stay, but what does that mean for the future of customer care? And where do you even begin? Is it possible to start small and use AI to make an impact on the bottom line and streamline service for customers?
It can be hard to keep up in the customer care industry with the ongoing artificial intelligence (AI) revolution. Which is why we sat down with DMG Consulting’s President, Donna Fluss and Interactions’ SVP of Marketing, Jane Price to identify the most important issues you will likely face.
There is no doubt, AI and speech are becoming an integral part of how we do business. This is especially true in customer care solutions, where speech technology has long been part of the equation but hasn’t always lived up to customer expectations. Find out how AI can help your customer care solutions become more efficient and effective.