Human Touch and the Customer Service Experience

Did you know that the majority of consumers contact companies on multiple channels just to resolve a single issue? This means that your customers are browsing, typing and calling just to get something done – which can make the customer care journey feel more like a hike.

In this study conducted in partnership with Center for Research on the Information society, consumers described their most recent customer care experiences as frustrating and stressful.

Download the full report to learn more about:

  • The typical modern customer care journey
  • Common customer service preferences and frustrations
  • Customer perceptions toward common automated customer care systems
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Tara Wildt
About the Author
Tara is a content marketing professional with experience in digital and social marketing. As the Manager of Content Marketing at Interactions, she is responsible for the overall content development and social media strategy at Interactions. Tara holds a BA in International Relations from the University of San Diego and an MBA from Northeastern University.