The Current State of Customer Care

Customer care, although increasingly important, is constantly evolving. Businesses know they need to excel at customer care in order to remain competitive, but with the pace at which consumer preferences for channels continue to change, it’s difficult to develop a comprehensive and effective customer care strategy.

Considering this, Interactions designed a survey to take a look at some of the key questions many companies have about customer preferences today. 

Download this research report to learn:

  • How are consumer comfort levels with automated technology evolving?
  • What are consumers’ channel preferences when it comes to customer care?
  • How important is the human touch when delivering automated customer care?
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Tara Wildt
About the Author
Tara is a content marketing professional with experience in digital and social marketing. As the Manager of Content Marketing at Interactions, she is responsible for the overall content development and social media strategy at Interactions. Tara holds a BA in International Relations from the University of San Diego and an MBA from Northeastern University.