Understanding Customer Effort

Corporate emphasis on customer experience is growing, so much so that customer experience is now being referred to as the ‘new marketing.’ Which is why customer service interactions are now some of the most critical touch points a company has with its customers.

One powerful way to improve the customer experience is to reduce the amount of effort a customer uses during a typical customer service interaction.

Download this research to learn:

  • What is customer effort?
  • What leads to high levels of effort during customer service interactions?
  • What impact do high levels of effort have on customer satisfaction?
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Tara Wildt
About the Author
Tara is a content marketing professional with experience in digital and social marketing. As the Manager of Content Marketing at Interactions, she is responsible for the overall content development and social media strategy at Interactions. Tara holds a BA in International Relations from the University of San Diego and an MBA from Northeastern University.