Over 40% of customers are already frustrated before they reach out to an organization to resolve issue. Consumers want to get things done quickly and easily and their expectations are at an all-time high – no matter the channel they use to get there. Lower levels of customer effort have shown to increase customer satisfaction, brand loyalty and revenue opportunities. Are your customers satisfied with the path you put them on or do they see it more like navigating a maze?
Watch this on-demand webinar to learn more about what customer effort is, how your customer demographics impact how you connect with them, which channels are right for your customer outreach, and when to apply self-service or human interaction.