Self-Service Persona: IVA for Your Brand


Self-Service Persona: Creating a Virtual Assistant that speaks to your brand

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Does Your IVA Reflect Your Brand?

If you’re like most people, you’ve had to call customer support at one point or another and have a “conversation” with an automated system – but have you ever thought about just who you’re talking to? In voice applications, we call this character your system’s “persona,” and you might be surprised at how important this is.

Watch this on-demand webinar with Interactions designers Carrie Claiborn and Ryan Robbins to learn insights on designing personas for voice interfaces.

They’ll cover what a persona is and how you can design one, why you should carefully consider your system’s persona, and how personas can affect things like perception of your brand and your bottom line.

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