Gone are the days when customer service was purely a reactive endeavor. In 2021, customer service is a personalized, proactive, automated process meant to delight customers while increasing conversions. Interactions joins a panel discussion hosted by Ai4 Customer Service for a webinar that explores the various ways that AI is impacting customer service strategies. From call center automation to AI-based chat, this digital discussion will highlight the opportunities for those who embrace AI-driven service along with the challenges of overhauling legacy customer service programs.