4 Steps to Developing Your Customer Care Strategy

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Keeping Pace with the Evolving Customer Service Industry

The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough—in a competitive, customer-obsessed environment, there is always room for improvement.

In a recent research report on Customer Effort, Interactions found that customers simply aren’t willing to spend a lot of time getting their issues resolved. That’s why brands today need to design a modern customer care strategy that not only addresses their customers needs, but also removes effort and frustration. And do all of this while reducing the ever increasing cost and complexity of customer care.

So how do you get started with developing a successful customer care strategy?

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Lauren Famiglietti

About the Author

Lauren Famiglietti

Lauren is a content marketing professional with experience in digital and social marketing. As a Content Marketing Specialist at Interactions, she assists with content creation and social media strategy. Lauren holds a BA in Journalism from Northeastern University.