Artificial Intelligence and the Customer Experience

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How comfortable are consumers interacting with AI for customer service?

There’s no denying that artificial intelligence (AI) is popping up everywhere in consumers’ daily lives. You can’t turn on the news, listen to your favorite podcast or read an article without hearing about the latest and greatest development in AI. But for many businesses, AI is more than hype—it’s an important part of how they do business and connect with their customers.

So what does it mean to ‘get AI right’? In customer care, it’s about deploying technology in a way that helps your customers get things done quicker and easier. When done well, AI can both improve the customer experience and lead to significant cost savings for your business.

To learn more about how consumers view the use of AI in customer care, we conducted an online research study that asked questions about consumers’ preferences and comfort levels when dealing with AI. Download our ebook to read the findings of the research.

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Tara Wildt

About the Author

Tara Wildt

Tara is a content marketing professional with experience in digital and social marketing. As the Manager of Content Marketing at Interactions, she is responsible for the overall content development and social media strategy at Interactions. Tara holds a BA in International Relations from the University of San Diego and an MBA from Northeastern University.