3 Important Things A Chatbot Can’t Do (But an IVA Can)

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What Separates an IVA from a Chatbot?

As brands continue to focus on improving the customer experience, incorporating automation into customer interactions is becoming more and more important. Your customers’ time is valuable—and they want you to recognize this fact and deploy technologies that put time back into their day.

Increasingly, customers are the ones determining which channels they want to use to interact with brands, putting pressure on companies to deliver consistent, omnichannel experiences. It’s for this reason that technologies such as chatbots and Intelligent Virtual Assistants (IVAs) continue to gain popularity.

There are many differences between chatbots and IVAs, and it’s important to understand them in order to make an informed decision about how to deploy customer care technology.

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Tara Wildt

About the Author

Tara Wildt

Tara is a content marketing professional with experience in digital and social marketing. As the Manager of Content Marketing at Interactions, she is responsible for the overall content development and social media strategy at Interactions. Tara holds a BA in International Relations from the University of San Diego and an MBA from Northeastern University.