customer service experiences

Research

Customer Service Experiences

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What’s the Value of a Good Customer Experience?

Customers are increasingly making purchase decisions not just based on product and price, but also based on a company’s reputation for providing superior customer service.

In the Fall of 2015, Interactions conducted a research study, Human Touch and the Customer Service Experience, that demonstrated how consumers wanted to get their issues resolved as easily and quickly as possible. Beyond that, consumers don’t want to feel like they are speaking with an automated system that doesn’t care about solving their issue. They are looking for a human touch and a personalized customer service experience.

In this survey, respondents confirmed earlier research results by stating that the two most important factors in evaluating a good customer service experience are ‘being able to reach a human to resolve [their] issue’ and ‘getting [their] issue resolved as quickly as possible.’

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Tara Wildt

About the Author

Tara Wildt

Tara is a content marketing professional with experience in digital and social marketing. As the Manager of Content Marketing at Interactions, she is responsible for the overall content development and social media strategy at Interactions. Tara holds a BA in International Relations from the University of San Diego and an MBA from Northeastern University.