Complete guide to Voice of the Customer (VoC) Program


A complete guide to Voice of the Customer (VoC) Program

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Customer experience—good or bad—is a key driver in making or breaking a brand

Voice of the Customer refers to the research method of capturing customer feedback on a particular product or service. An effective VoC program can lead to better alignment between the brand and its customers, improved customer service, and elevated brand perception. It is also effective in increased customer loyalty and retention. Learn how to create a VoC program for your business, as well as its benefits and best practices.

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