Blueprint of the Modern Consumer

Customer care is one of the largest pieces of the customer experience equation. A good customer care experience can help brands reap rewards like customer loyalty and increased sales while a poor experience can tip the scales in the other direction and even affect a brand’s bottom line.

So what do modern consumers think of today’s customer care? Interactions recently surveyed 1,000+ U.S. consumers to find out what makes them happy, what makes them tick, and what they really expect from an interaction. Read this eBook to find out the survey findings along with tips to alleviate consumer pain points and to support the experience that they demand.