To survive in today’s hyper-competitive, consumer-first market, every business must become a customer experience-first business. Customers have the power. They can easily leave any business – because they have more options and lower switching costs than ever before. They have the most powerful marketing voice in existence, influencing family and friends about their customer experiences via social media. As a result, customer satisfaction has become more important than price or any individual feature or benefit.
The importance of conversational AI for your CX