For a while, chatbots were anticipated to be the next big thing in customer care. But in reality, “2 in 3 consumers are skeptical of chatbots and their ability to provide just as great an interaction as a live representative.” Due to their limited abilities, chatbots have ended up hurting many customer service interactions rather than helping, leaving customers unhappy and frustrated. If you have considered implementing a chatbot to improve your customer care, there are a few important factors to consider to ensure that you are leaving your customers with a positive experience with your brand.
Will chatbots help or hurt customer experience?