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How to create a customer journey map

eBook

Customer Journey Map Personas

Understanding your customer- from their preferences and interests to their motivators and influences- can help you create business decisions that will drive results. If you're ready to complete a customer journey map, check out our sample personas that you can use to complete your map or as inspiration to create your own.

Steps to Building a Customer Journey Map

eBook

Customer Journey Map Template

Customer Journey Mapping can be used to provide actionable insights on how to improve customer experience. This printable template with help guide you through the steps to complete a customer journey map. Ready to get started?

Customer Journey Mapping

eBook

Customer Journey Mapping

Brands are investing heavily in customer experience, but what's the best place to start? Read our guide to customer journey mapping to get a detailed look at how this method can help you determine where your customer experience is not performing, and how to go about making improvements.

Why Your Customers Hate Chatbots

eBook

Why your customers hate chatbots

Chatbots were anticipated to be the next big thing in customer care, but they missed the mark. In fact, chatbots usually end up causing more problems for customers than they fix, leaving customers even more frustrated than they started.

Tractica

Webinar

The Key to Customer Service Automation for CSPs - A Tractica Webinar

Consumers want more control, and more convenience when contacting customer service. A self-service is ideal but only if it actually works. Watch this Webinar with leading market intelligence firm Tractica to learn how AI-driven virtual digital assistants (VDAs) are beginning to address these challenges for CSPs (Communication Service Providers).

Tractica

Whitepaper

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In a recent whitepaper with Tractica, we discuss the importance of conversational AI in the customer experience era.

eBook: CMO's Guide to Conversational AI

eBook

A CMO's Guide to Conversational AI

What is conversational AI and how can it help customer care? Check out our CMO's guide to implementing a conversational AI customer care strategy.

5 Ways Conversational AI Can Help Your Restaurant

Blog

5 Ways Conversational AI Can Help Your Restaurant

Today, people are busier than ever, and eating out is just as common as eating in. With conversational AI, you can  let your customers order food and engage with your restaurant digitally while freeing up resources to focus on more crucial tasks.

The Truth Behind Why Chatbots are Failing Consumers

Blog

The Truth Behind Why Chatbots are Failing Customers

While the chatbot may be having its 15 minutes of fame, they’re definitely not as efficient as they’re hyped up to be. We’ve rounded up the top 3 takeaways from Forrester's newest findings.

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