Understanding your customer- from their preferences and interests to their motivators and influences- can help you create business decisions that will drive results. If you're ready to complete a customer journey map, check out our sample personas that you can use to complete your map or as inspiration to create your own.
Brands are investing heavily in customer experience, but what's the best place to start? Read our guide to customer journey mapping to get a detailed look at how this method can help you determine where your customer experience is not performing, and how to go about making improvements.
Consumers want more control, and more convenience when contacting customer service. A self-service is ideal but only if it actually works. Watch this Webinar with leading market intelligence firm Tractica to learn how AI-driven virtual digital assistants (VDAs) are beginning to address these challenges for CSPs (Communication Service Providers).
Today, people are busier than ever, and eating out is just as common as eating in. With conversational AI, you can let your customers order food and engage with your restaurant digitally while freeing up resources to focus on more crucial tasks.