BOSTON, April 24, 2012 /PRNewswire/ — Interactions Corporation, provider of the most natural, conversational automated systems for customer care, has been named ‘Cool Vendor’ in the Cool Vendors in CRM Customer Service and Social, 2012 report by Gartner, Inc. on April 16th, 2012. According to the report, “Heads of customer service worldwide are demanding improvements to customer service, yet underlying applications often lack the flexibility to respond to changes in customer demands. Gartner looks at the new crop of customer service and social vendors.”

“We are honored to be recognized by Gartner as a Cool Vendor for CRM Customer Service and Social,” said Mike Iacobucci, CEO, Interactions. “We believe this recognition is a testament to the innovation that we bring to the industry and the commitment to quality that we have with our customers, their customer care initiatives, and ultimately, their callers. This recognition is evidence of the integrity of the company that we have built.”

Interactions builds and deploys automated Virtual Assistant applications that utilize industry-leading natural language technology, engaging callers in a manner that directly mirrors a live conversation.

Interactions will be holding a complimentary webinar entitled “How IVR is reshaping Revenue Generating Contact Centers” on April 25th at 2:00PM EDT. REGISTER TODAY.

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