Vertical-specific solution recognized for transformative impact on insurance industry, marking fourth consecutive year of Best in Biz honors for Interactions

FRANKLIN, MA – December 7, 2021 – Interactions, LLC, one of the the largest standalone artificial intelligence (AI) companies in the world, today announced that Interactions Intelligent Virtual Assistant (IVA) for Insurance has been named a Silver Winner in the Best New Product of the Year, Enterprise category at the 11th annual Best in Biz Awards. The milestone marks Interactions’ fourth consecutive Best in Biz award, and third consecutive win in this category. 

Built specifically for the insurance industry, IVA for Insurance blends conversational AI and real-time human intelligence to enable natural, productive conversations between providers and customers. Leveraging empathetic dialogue, the omnichannel solution allows customers to submit claims, begin documenting a First Notice of Loss (FNOL) and more, all without being put on hold or transferred incorrectly—a particularly critical feature in a crisis situation such as a car accident or house fire. 

“Insurance experiences have traditionally been fragmented, stressful and frustrating for providers and policy-holders alike. We built IVA for Insurance to change that,” said Jim Freeze, CMO of Interactions. “By automating the entire policy lifecycle, we ensure that customers can have comfortable, personalized interactions with their providers, while simultaneously freeing up valuable agent time. It’s an honor to be recognized by Best in Biz for the fourth year in a row for the impactful solutions we’re delivering to our customers.” 

Already, IVA for Insurance is helping one of the world’s largest insurance providers offer personalized, efficient service across the entire insurance lifecycle, allowing customers to engage with their provider in their own words and on their own terms. Since deploying IVA for Insurance, this provider has reduced average handle time by 45 seconds per call, decreased misdirected calls by 50% and increased customer satisfaction by 7%. 

Best in Biz Awards is an independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America, including USA Today, Associated Press, Inc., Barron’s and more. Judges in this year’s competition evaluated more than 700 nominations from public and private organizations across the United States and Canada. More details about the Best in Biz Awards and the full list of winners are available at

This accolade marks the latest in a series of awards for Interactions’ technology, including a recent win for Best Overall Conversational Marketing Solution in the MarTech Breakthrough Awards. For a full list of recent award wins, see here