FRANKLIN, MA – July 14, 2017 – Interactions, LLC, the intelligent customer care company, today announced that it has been named a winner of TMC’s 18th annual CRM Excellence Award, presented by CUSTOMER magazine. The company is recognized for its Intelligent Virtual Assistants, which transform the way organizations and consumers communicate to get things done.

“It’s an honor to make this year’s list of companies driving the CRM industry forward,” said Mike Iacobucci, CEO of Interactions. “We’re applying the latest techniques in artificial intelligence and machine learning to deliver a unique, human-like and efficient experience for customer care. This award is validation that we’re leading the market with innovative solutions that are making a real and measurable impact for our clients.”

Interactions Intelligent Virtual Assistants help organizations interact with consumers on any channel – including voice, web chat, SMS and social media. They combine artificial intelligence with human understanding to understand what people say or write, regardless of language, dialect or accent, and respond appropriately.  Interactions Intelligent Virtual Assistants enable consumers and businesses to accomplish a wide range of tasks in self service – from basic to highly complex – without the need to speak with an agent.

“The 18th Annual CRM Excellence Award honors Interactions for being a true CRM partner to its customers and clients,” said Rich Tehrani, TMC’s CEO and group editor-in-chief. “Interactions has demonstrated to the editors of CUSTOMER magazine that its Intelligent Virtual Assistants improve the processes of their clients’ businesses by streamlining and facilitating the flow of information.”

Based on hard data, the CRM Excellence Awards rely on facts and statistics demonstrating the improvements that the winner’s product has made in a client’s business. Winners were chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer.

The 2017 CRM Excellence Award winners are highlighted in the June 2017 issue of CUSTOMER magazine.


Since 1982, CUSTOMER magazine (formerly Customer Interaction Solutions) has been the voice of the call/contact center, CRM and teleservices industries. CUSTOMER has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, CUSTOMER strives to continue to be the publication that holds the quality bar high for the industry.