MarTech Breakthrough Awards honor Interactions IVA for transformative AI-powered solutions

FRANKLIN, MA – August 12, 2021 – Interactions, LLC, one of the largest standalone artificial intelligence (AI) companies in the world, today announced that it has been named Best Overall Conversational Marketing Solution in the MarTech Breakthrough Awards

The MarTech Breakthrough Awards recognize the companies, technologies and products driving the global marketing, sales and advertising industries forward. Judges in this year’s program evaluated thousands of nominations across a variety of categories. 

Interactions’ customized Intelligent Virtual Assistants (IVAs) leverage a unique blend of conversational AI and human intelligence to power natural, efficient conversations between enterprises and their customers.  In the last year, Interactions has taken its commitment to seamless customer experiences one step further with vertical-specific solutions designed to address the unique challenges of different industries, unveiling the IVA for Insurance and the Virtual Collection Agent (VCA) for accounts receivable management. 

“Restrictive phone trees and “press 1 for billing”-style solutions are no longer cutting it; customers today expect to have real conversations with brands,” said Jim Freeze, CMO at Interactions. “At Interactions, we’re always working to power better engagement between enterprises and customers, most recently releasing two industry-specific solutions that understand the jargon, issues and pain points that consumers need to address. We’re proud to be recognized for our work facilitating more natural, comfortable conversations for customers.”

Interactions’ IVA solutions have enabled countless enterprises and agencies to deliver exceptional customer experiences while improving operational efficiency. Since deploying IVA for Insurance, one of the world’s largest insurance providers has reduced average handle time by 45 seconds per call, decreased misdirected calls by 50% and increased customer satisfaction by 7%. Similarly, since deploying its customized VCA, a leading collections firm has seen a 60% reduction in wrong numbers handled by agents, a 30% increase in the probability of speaking with the right party and an overall improvement in customer satisfaction. 

This award is the latest in a series of accolades for Interactions’ proprietary technology. This spring, Interactions VCA was recognized as New Contact Center Solution of the Year by the Stevie Awards, and as Best Use of AI in Financial Applications by the AI Awards. For a full list of recent award wins, see here

Details about the MarTech Breakthrough Awards and the list of winners in all categories are available at