Social Customer Care

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Separate meaningful social conversations from the noise.

With Interactions Digital Roots, you can easily monitor, measure, and engage with social media conversations about your brand from a single platform. By leveraging artificial intelligence, our system is able to deliver highly relevant customer conversations and insights from any source on the web.

Unlike most traditional social listening and engagement tools that rely on user-generated rules and popular keywords to identify engagement opportunities, Digital Roots leverages artificial intelligence to comb through social conversations and find the most relevant posts. Our tool removes the need for manual searching, so that you can spend more time engaging with the right customers. And since we incorporate natural language processing and machine learning, our tool learns from what users are doing and gets smarter over time.

  • Finds, prioritizes and classifies social media posts
  • Understands customer intent
  • Automatically routes prioritized conversations
  • Composes responses to customer posts
  • Delivers actionable customer insights
  • Enables brand performance monitoring
  • Monitors competitor performance
Digital Roots
AI Social Media
AI Social Care

What is Interactions Digital Roots?

Interactions Digital Roots leverages artificial intelligence (AI) to find meaningful social posts, prioritize these posts based on relevance, suggest responses, and gather insights. Our best in class social media AI platform allows companies to monitor social activities, provide social care, determine intent and topic, and the sentiment of posts. Most importantly, Interactions Digital Roots is able to do this any time—day or night—that your customers reach out, meaning that customers get the immediate response they have come to expect.

Our social media AI platform has no keyword limitations and is able to prioritize and route all conversations through any digital channel. Artificial intelligence social media monitoring offers a simple way for companies to engage with customers where they want, when they want, and with minimal effort.

Auto-suggestions are curated, making it simple to respond in real-time to compliments, complaints, or general inquiries. This also ensures that all responses are on-brand, with full understanding of sentiment and tone. Auto-suggest includes agent assist wherever necessary, so customers always get the response that makes most sense for them. Because Interactions Digital Roots finds AND prioritizes posts, it reduces the chance that a post will be missed or go unanswered.

Interactions Digital Roots has the capability to process text and images alike, driving complete understanding of intent and context. Leveraging this level of understanding can greatly improve the productivity of your teams. Interactions Digital Roots also dramatically reduces time spent sifting through and reading social posts, freeing up social customer representatives from having to perform manual searches. This allows you to get ahead of trend shifts, and use the real-time voice of your customers to plan for emerging topics.

How is AI used to monitor social media?

The secret behind the use in AI for social media is a seamless blend of natural language processing (NLP), advanced analytics, and machine learning. NLP allows for the generation of curated responses. And, machine learning comes into play because the auto-responses only get better and better as the algorithm adapts and improves over time.

Advanced analytics capabilities provide real-time insights into trends and allows companies to monitor brand KPIs. Through the use of dashboards and interactive reporting modules, companies who use Interactions Digital Roots will not only understand how their brand is performing—but can also easily monitor the performance of top competitors to ensure relevancy.

The Auto-Suggest and Curated Responses improve over time because of the machine-learning algorithms that continue to optimize responses. This allows for faster responses, more consistency, and increased accuracy. Put simply, social media monitoring gets better and better with the use of social media AI monitoring.

How do companies use artificial intelligence in social care?

Every brand strives to increase their customer engagement and AI for social care makes it possible. Customers are satisfied because they are getting more accurate answers with a faster response time.

Companies benefit because they are able to achieve this without much effort, making AI for social care a win-win scenario. Beyond increasing customer engagement, companies also benefit from the enhanced insights they gather using AI for social care, making it possible to stay on top of brand activity and team KPIs.

Brands are able to gain insight on trends early and often, making it easy to stay relevant.


Using smart moderation, Interactions Digital Roots technology can easily find, prioritize and classify social media posts in real-time. Our solution can understand customer intent and route prioritized conversations automatically, so you can listen and engage across any social media platform — without the limitations of keyword-based solutions.

We utilize natural language processing to generate and compose responses to customer posts. Our auto suggest technology learns from agent responses, understands brand voice, and self-adapts to improve responses over time. This enables your brand to engage with customers faster, and with more accuracy and consistency.

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Interactions Digital Roots technology delivers actionable insights on your customers in real-time, allowing you to stay on top of your brand and team KPIs with our built-in reporting module. With easy to set up interactive dashboards, you can easily monitor the performance for your brand and your competitors.

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We’ve got you covered

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Find More Relevant Opportunities

Our solution truly understands customer intent — so you spend less time sifting through conversations and more time focusing on the most relevant opportunities for your brand.


Increase Customer Engagement

Because Interactions Digital Roots quickly finds and prioritizes relevant social content, you can engage with more customers on a regular basis — with improved accuracy and consistency.

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Respond Faster

With auto-generated responses, you can reduce the amount of time spent writing and improve response accuracy.

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