In this paper, we delve into the dynamic landscape of self-service customer care, exploring the challenges, opportunities, and advancements that define its evolution. From the advent of AI-infused technologies to the transformative impact of the global pandemic, we examine the forces shaping the modern customer service paradigm.
For too many years, customers have witnessed and lived with the results of poorly designed or executed automated assistants. Take learnings from the past and apply it to the development of an action plan for CX professionals that transforms self-service offerings.