Insights
CMP Guide: Put the Customer in the Driver’s Seat
The Keys to an Empowering Experience in 2025: Insights from CMP
In today’s fast-paced world, many brands struggle to keep up with customer expectations. Anticipating their intentions? Even harder. In 2025, the brands that empower customers to take control of their journeys will lead the pack. This guide from Customer Management Practice (CMP) dives into the how.
What’s inside
This CMP guide examines the challenges of customer empowerment, offering strategies to balance AI with humans, reduce friction, and build meaningful connections, with real-world case studies for delivering personalized experiences.
