Interactions Blog

Why Customer Effort Score is the CX Metric You Can’t Afford to Ignore

Learn why traditional Customer Effort Score (CES) methods fall short—and how AI-powered predictive analytics can transform your ability to measure and reduce customer effort in real time. Discover how lowering effort not only improves customer satisfaction but also drives loyalty, efficiency, and long-term business success.
Lindsey Throm
Lindsey Throm April 15, 2025 | 4 min read
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