Customer service has evolved. Today, customers expect seamless, personalized experiences across any channel, from phone calls to web chats, texts, and social media, all in a way that fits their lifestyle. But how can you ensure that the voice representing your brand truly connects with your customers? The answer lies in your brand’s IVA personality.
As technology advances, so too does customer experience (CX). With the rise of automation,many businesses wonder if the human touch is still necessary.