In a recent research report on customer effort, Interactions found that customers simply aren’t willing to spend a lot of time getting their issues resolved. That’s why brands today need to design a modern customer care strategy that not only addresses their customers needs, but also removes effort and frustration.
Millennials are not the generation of the future but we are the generation of the now. With ages ranging from 18-35 we are in our prime spending years. As a millennial myself, I grew up alongside the smartphone, which has had a major impact on my life and the ways in which I interact with my favorite brands.
Investing in your customer care strategy is a critical step for companies that want to remain competitive in today’s customer-obsessed environment. But with a growing variety of technological solutions, the opportunities for investment are endless — and it’s hard to know where to start.