We’ve talked a lot at Interactions about exactly what a chatbot is, and perhaps even more importantly, what they aren’t. As customers continue to put pressure on brands to deliver consistent, omnichannel experiences across customer care channels, automated customer care technologies like chatbots continue to gain popularity.
While it’s understandable why that’s happening, it’s important to remember that a chatbot is only as smart as the technology behind it. And when it comes to enterprise-scale customer care, they often fall short of customer expectations.
If you’re considering implementing an automated customer care solution for your business, there are a lot of important considerations that should go into the decision-making process. That’s why Interactions has put together a short guide to chatbots — including information about areas where they are likely to fall short — to help you make an informed decision about the kind of technology that’s right for your organization.
Download our new ebook to read more.