Understanding your customer- from their preferences and interests to their motivators and influences- can help you create business decisions that will drive results. If you're ready to complete a customer journey map, check out our sample personas that you can use to complete your map or as inspiration to create your own.
Brands are investing heavily in customer experience, but what's the best place to start? Read our guide to customer journey mapping to get a detailed look at how this method can help you determine where your customer experience is not performing, and how to go about making improvements.
We conducted a survey to look at customer preferences and tendencies when booking and managing travel, especially in urgent situations, and how Conversational AI and self-service can best support customers when these manic situations happen. The survey that we conducted had more than 1,700 participants that were either business or leisure travelers. See what we found.