Traditional contact center measurements – such as Speed to Answer, Containment, and Average Handle Time – focus primarily on increasing efficiencies in order to lower costs. Ultimately, however, these metrics are only capturing part of the story when it comes to one of your most important revenue drivers: your customers.
Did you know that the majority of customers start their journey online, before branching out to other service channels in search of a solution? This means that your customers might be spending a lot of time searching, chatting or calling to find the answer that they need.
For many companies, an automated phone system, such as Interactive Voice Response (IVR), is the first and most critical interaction your customers will have with your customer experience journey. It’s therefore an important time for your business to stand out by delivering superior customer service that results in a competitive advantage.
At Interactions, we’ve been talking a lot recently about how the ability to deliver a superior customer care experiences is becoming an increasingly important factor in determining business success. And it’s clear that we aren’t the only ones noticing this shift.
Last month, I participated in the 2015 Intelligent Assistants Conference in New York, which focused on topics related to improving customer experience and self-service efficiency. During the conference, I took part in a panel that discussed the importance of balancing technology and human touch to provide a robust customer experience.
In 2004, futurist Erwin Van Lun, CEO and founder of Chatbot.org, predicted that all Fortune 1000 Business-2-Consumer companies would employ speaking artificial characters in 2015, in order to automate their conversations with consumers in an interactive spoken dialogue.
As we move further into 2015, there are three important trends in customer care to watch closely. These incredible shifts will cause a dramatic disruption in the way we serve our increasingly demanding customers. Over the past few years, we’ve seen the importance of customer care dramatically elevate.
New research indicates that traditional speech-based self-service over the phone can fail up to 48% of the time a customer speaks. That means if you’re using a speech IVR and paying on a consumption basis – you could be paying double for the value you are receiving. That’s like paying for a Corvette and getting a Focus.
The best and most consumer friendly Interactive Voice Response (IVR) systems save callers time by easily answering the questions most frequently asked, and by connecting callers with the best available agent for more complex inquiries. The problem is, most IVRs simply don’t do this well. Consumers call the companies with whom they do business to get something done.