Today, people are busier than ever, and eating out is just as common as eating in. With so many options for guests to choose from, it can be hard to stand out from the crowd. So, how can you meet your guests’ needs while managing costs and optimizing revenue? With conversational AI, you can let your customers order food and engage with your restaurant digitally while freeing up resources to focus on more crucial tasks.
Here are 5 ways that conversational AI can be helpful to transform your guest experience strategy:
1. Digital Ordering and management
Giving your guests an easy and stress-free way to order their food is crucial. With a conversational AI solution, you’ll never miss an order with straightforward order management services. This type of conversational solution allows guests to order in their own words on the device and channel of their choice, including social, web, drive-thru, SMS, and more. It can also answer ordering questions, manage menu complexity, and create upsell opportunities.
2. Guest engagement
Your guests want to know they’re being heard – so show them! An AI-powered customer care strategy can make it easy for you to be aware of customer feedback, including managing complaints and compliments, tracking social engagement, and handling promotional offers, all through a single guest engagement platform.
3. Restaurant information
Keep your guests in the loop – and make it easy for them to find out information about your restaurant. Conversational AI not only makes it easy to communicate, but it makes it easier for your guests to get to you, by showing guests your nearest location and giving them all the information they need to order before they even arrive. This also includes directions, restaurant hours, services, address and phone number, and menu information.
4. Rewards programs
Your guests are loyal, so give them attention they deserve! A conversational AI solution can give your guests full insight into their rewards program, by providing balance information, enrolling guests in programs, replacing lost cards, resetting account passwords, and providing redemption options.
5. Upsell consistency and order accuracy
We all know the famous line of “would you like fries with that?” when we pull up to a drive-thru. We also all know the frustration of driving away with our order, only to see that we’re missing an item or was given someone else’s food. This is where a conversational AI solution can help. Because the platform consistently follows your business rules and is customized to your brand, you can count on it for the highest order accuracy, suggestive selling, and promotional offers. While employees may not offer additional items to buy or sometimes miss an item or two in an order, a conversational AI solution is a surefire way to increase accuracy and sales. Additionally, ‘playbooks’ can also be added to the platform to optimize and adjust the number of promotions and suggestive sells offered, so you’re customers don’t feel overwhelmed.
At the end of the day, the way people order food and experience restaurants is rapidly changing, especially with the onset of the digital age. Making sure your restaurant stays up-to-date with the latest and greatest technology will not only increase sales, but will keep your guests coming back for more.
Want to see the future of restaurant technology in action? Join us next week at the Multi-Unit Restaurant Technology Conference (MURTEC) at Booth #33 from March 11-13 in Las Vegas, NV.